Self-Publishing Mistakes

This book, written by Simon John Lee and published by Graham Publishing, explores 18 techniques that rely on the law of thirds to communicate, problem solve and manage people.

Self-publishing is world filled with opportunities. It is also a world filled with challenges, uncertainty, and, very often, disappointment.

If you are self-publishing, it means you’ve spent considerable time writing your book or collaborating with a ghostwriter. Whether you’ve written a novel, biography, business book, or book inspiration, you’ve accomplished something most people only dream about, and that accomplishment is very personal. Your effort deserves the best possible self-publishing experience.

At Graham Publishing Group, we offer publishing assistance and consultation that begins with designing a memorable and distinctive book cover, crafting the interior layout for your print book, formatting your book for the electronic edition, and an offering of online marketing services to help gain exposure for your book. We offer advice on the best printing houses for your individual needs and individualized author website creation.

Mistake # One: Thinking of these various stages as separate from one another. They are all interwoven and have a singular goal: getting exposure for your book. Creating a social media presence goes hand-in-hand with marketing your book. Designing your author website and creating a special book cover can be done simultaneously. Creating a list of book-bloggers you intend to contact is directly influenced by the kind of book you are writing, which also influences the kind of marketing you’ll be doing.

Mistake # Two: Waiting too long to get started on the process. Building a social media platform is something that takes time, so launching your marketing efforts well in advance of the book’s release is critical. Website development should also be initiated well in advance of completing your book, and since the website is often designed around your book cover, starting that process should also be done well ahead of the final manuscript.

Mistake # Three: Not thinking out of the box when it comes to marketing. Yes, you need to acknowledge that Amazon is the dominant player in self-publishing. And yes, you want to maximize your exposure by choosing the right categories for your book and thinking long and hard about the keywords that you select. But what else can you do? What about speaking engagements? What about local TV or public radio? What about building upon your Facebook outreach and Twitter? What about trade shows? Thinking out of the box is often about legwork, so don’t shy away from the leg work.

At Graham Publishing Group, we look at self-publishing as a business. If you’re going that route, make it your business.

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Ghostwriting is an Art

Legacy Of Wisdom Ecover

This fascinating book on the topic of wisdom was written by Gabrielle V. Taylor and published by the Graham Publishing Group

The best ghostwriters are generally successful authors in their own right.  They are generally highly published and very often critically acclaimed.

Like the books that ghostwriters author for their own literary collections, the books they author for their clients require all of their skill and dedication equal to the commitment they demonstrate in the writing of their own material.

Ghostwriting is a business, but it is no less an art than any other kind of writing. In fact, it is, in many ways, an art with more entanglements.  A ghostwriter is taking a client’s idea and/or vision, embracing it, and crafting it into something that effectively and creatively reflects that idea or vision.

The ghostwriter who is authoring a novel will honor the plot inspired by his or her client, while also infusing that plot with elements that the client may not have considered. The ghostwriter takes the characters his or her client envisions in the novel, and then adds depth and emotion beyond the client’s point of view. All the while, the ghostwriter is building a collaborative relationship that includes the client’s input, desires, and aspirations. It is a balancing act.

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Smart Book Cover Design

Wow Moments! by Mark Kent and Graham Publishing Group

This engaging how-to business book on customer interaction is a collaboration between Mark Kent and Graham Publishing Group

How many books have you passed over because the cover design did nothing to attract your attention.  It happens far more often than we think.  A poorly designed book cover is a disaster in many ways.  In many ways, it screams “amateur.” And that is not to say that all mainstream publishers produce great book covers.  Plenty of them scream “amateur” as well, and the price they pay is the worst one of all: a lack of attention. That’s what your book cover has to do: it has to attract attention. The right kind of attention. Why spend hundreds and hundreds of hours slaving over your book and then allow it to go out on the market with anything less than a game-changing first impression. Because that is exactly what the cover is: a reader’s first impression.

Smart, creative book cover design is not limited to either mainstream publishers or self-publishers.  Both sides of the book industry offer good and bad cover designers. Pick wisely.  At Graham Publishing Group, our designers have more than experience; they have proven track records. That’s what you want. Someone who understands what makes a smart, creative cover.  Here are a few interesting elements.

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An Audiobook is a Must

This exciting romance was written by Jennifer Byars and published by Graham Publishing Group.

Imagine someone listening to your book while they’re sitting on the beach watching the waves roll in.  Imagine someone listening to your audiobook driving across country. It’s happening more and more.  The audiobook industry is nearly a billion-dollars strong. As an author, you don’t want to miss out.

More and more people are listening to books rather than reading them. It is easy, enjoyable, and fulfilling.  From an author’s point-of-view, it’s good business. The fact is, audiobooks can have a positive effect on the sale of your print book and your ebook.  People who listen to audiobooks often buy the print book later, assuming they were blown away by the audio version. People who listen to books are also quick to endorse your book to friends and family who prefer to read the print or electronic versions.

Because so many audiobooks are being produced through Amazon’s Audible and because of the popularity of Amazon’s Whisper Sync, authors are seeing increased sales to their Kindle books as well. Audible features nearly 100,000 books; if you are one of these, it makes it far easier for readers to find you. The audiobook pool is small compared to books in print, so it’s easier for you and your book to stand out.

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Don’t Be Afraid to Market Your Book

Legacy Of Wisdom Ecover

This fascinating book on the topic of wisdom was written by Gabrielle V. Taylor and published by the Graham Publishing Group

While the title of this blog is meant to alleviate the fear of marketing your book, the flipside is equally as important: Don’t be afraid to market the writer behind your book.

Yes, both are easier said than done, since most authors – whether they are self-published or mainstream published – suffer this “marketing” roadblock.

Writing is a solitary business. Marketing is not. You have to get out from behind the shelter of your computer and make yourself known. It’s not that authors are introverted, though some are; it’s the fact that we’re comfortable getting the words on paper, but not so much getting the word out about what we’ve written. Time to get over that.  Time to take ownership of the fact that writing is both business and art, and you need to embrace both.

Even if you’ve had the good fortune of scoring a contract with a big publishing house, you have to market. One of the first questions your publisher will ask you is, “How are you going to help us sell your book?”

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The Power of e-Publishing

This page-turner was written by Kirk Raeber  and published by Graham Publishing Group

This page-turner was written by Kirk Raeber and published by Graham Publishing Group

It would be hard to overestimate how the Internet and the digital revolution have affected the world of publishing. In the past, the publishing industry held tight control over who and what got published and promoted. Many would-be authors never got the chance to present their stories or information to readers because traditional brick-and-mortar publishers decided they weren’t worth the gamble of committing costly conventional printing resources for something the publisher thought wouldn’t sell well enough to recoup expenses and turn a profit.

Enter digital technology and the ability to publish an endless variety of stories, articles, books, and magazines for pennies, regardless of the size or location of the audience. Electronic publishing – also known as e-publishing – turned the publishing world on its ear and put authors in control of what got published, when, and where. Everyday, paperless publishing gains ground as a commonly-accepted form of publishing. The books can be read on any number of electronic devices, from Kindles and computers to smartphones and tablets.  They are also easily converted into traditional printed form.

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The Importance of Keyword Phrases in Ranking Your E-Book.

Be Frustrated ebook cover

This motivational book was written by Jason Tuzinkewich and published by Graham Publishing Group

Almost 90% of authors are choosing to self-publish these days. And since Amazon, and all other book sellers, use search engines to find and list their books, you have to find a way for your book or your sales page to beat the competition. It’s all about getting a better ranking and giving your sales a kick in the pants.

Most important in beginning this process is choosing the keywords and keyword phrases that speak to your book and effectively describe it. Amazon, for instance, provides you with options, and your need to know these options and choose wisely. In the case of Amazon, always begin with the Kindle Keyword selection. These are the seven keyword phrases you’ll need to input when you publish your book.  Do your research. Choose wisely.

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Typography: The Key to an Effective Book Cover

Blackhawk cover

Blackhawk, a story about a reclusive guitar legend, was written by Hayden Scott and published by Graham Publishing Group.

What is the most important element in creating an appealing, eye-catching book cover?

As it turns out, it is the one element most often overlooked. No, not the graphics or the color scheme. No, not the landscape or the theme.

The answer is: TYPOGRAPHY.

While I can hear the groans and the dismissive signs, I cannot stress the importance of the type chosen to represent the title, any subtitle, and the author’s name. Throwing a dart at the endless list of fonts does not work.  The font and style of typography you choose for your cover is crucial. It must support the overall design of the book. It must be a launching point for the message. And, in a lot of ways, it must do so while going completely unnoticed.

The TYPOGRAPHY of the interior is equally as important. It should never wage war with the book layout and be easy to read.  When you crack open a book, the typography should never be a distraction; it should enhance the readability of the book. On the book cover, the typography should add character and appeal while staying out of the way.

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Blogging is an Art

This eye-opening memoir from a Vietnam POW was written by Robert Wideman and Cara Lopez Lee. It was published by the Graham Publishing Group.

This eye-opening memoir from a Vietnam POW was written by Robert Wideman and Cara Lopez Lee. It was published by the Graham Publishing Group.

Blogging is not for everyone. But then, no art form is.  Even the best authors have to develop the skill, but when you do, blogging can be an effective way to promote yourself and market your book (or books).

Blogging works as a marketing tool, but there are rules that need to be followed.  Blogging is, first and foremost, a long-term proposition.  One or two blogs is not worth your time. One or two blogs a week makes more sense, so you have to be up to the commitment.  Lots of authors find a 300-400 word blog a huge effort.  Others find it a pleasant distraction from the work they put in on their primary job: authoring books.

Some authors enjoy winging a blog on whatever subject catches their fancy. Other authors like to dig into the research of a subject and let the information drive their blog. At Graham Publishing Group, we have found that both can be effective as long as you take the writing seriously.  If you come at your blog writing determined to produce something well-written, creative, and accessible to your audience, then you’re on the right track.

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Book Sales and the Importance of Proper E-Book Conversion


This exciting story of a woman kidnapped by vampires and werewolves was written by Jennifer Byars and published by Graham Publishing Group

If you want your e-book to sell, converting it properly is absolutely essential.

You can attempt to do it yourself, or you can hire a book designer whose one job is to make sure your e-book looks fantastic no matter where your reader is buying it.

The process begins with professional copy editing or proofreading.  As a writer, you cannot effective proofread your own work. I know. I’ve tried. It is not expensive and well worth the investment. At Graham Publishing Group, our team includes professionals who do nothing but copy edit and proof read books before they go into production. Readers do not want to see mistakes in your book any more than you do.

The next phase of the book design process is creating the best possible book cover, one that represents you, your book, and your message.  Many writers rely on friends or acquaintances to design their book cover.  It sounds romantic, but make sure it is in the best interest of your book and really contributes to its appeal and thus its sales. Of course, we are going to recommend hiring a professional book cover designer, because that is one of our specialties at Graham Publishing Group. The process we use is not overly expensive, gives you a number of options to choose from, and is highly respectful of your view of what the cover should look like.

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