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Latest blog post offers valuable insights into effective content marketing strategies for businesses of all sizes.

Plan A: Market the Heck Out of Your Book

You’ve heard the saying: There is no Plan B.  That’s how you should feel about the marketing of your book. Plan A: Market the heck out of it.  If there is a Plan B, it should be: Market the heck out of it even more. Yes, I know, I’m putting the cart before the horse....

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What Makes for a Beautiful Book Cover?

The simple answer: one that sells your book. Okay then, what are the things we can do to create a book cover that helps promote and sell your book?  Let’s find out. Point One: The View from 30,000 Feet. Your book cover is designed for one purpose only: to get a...

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The Print Book vs. Ebook Debate

Here is the truth. There really is no debate. If you are an author and plan to publish your book independently, then you should know the pros and cons of creating a print book and/or an ebook. But know this: you need both. Print book lovers love the feel of paper.  We...

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Publish, But Publish Smart

Begin with an assumption.  You’ve written a book.  A novel, biography, business book, self-help book.  It’s done.  Now it’s time to publish; time to publish smart.  Here’s some simple, but vital pieces to the publishing puzzle. Your book is done, but not perfect. No...

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Book Design – Facts and Fictions

Fact: The best book designers and book cover designers make themselves completely familiar with your book’s content, storyline, premise, and message.  If they don’t, find someone who will to commit their time to this critical phase. Fact: Both your book cover as well...

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