image of a book cover for 4 Grams of AfflictionEffective Book Marketing for the novel, business book, biography, or self-help book that you’ve spent so much time and energy writing is an absolute necessity. It is one of the most important steps you will take in becoming a successful author.

At Graham Publishing, we understand that Book Marketing begins well in advance of the finished product.  Building a platform for your book before it is released is a vital step in the publishing process and is one of our primary focuses. Letting your target audience know in advance about the book you are writing is just as important as promoting the release date.  At Graham Publishing Group, we understand that creating exposure for your book is as much a pre-publication effort as it is a post-publication effort.

When it comes to Book Marketing, we focus on developing a marketing plan that builds a brand for your book and you as an author while providing appropriate promotional support for the release of both your print book and e-book, as well as your audio book.

Book Marketing is also a major consideration during the book design phase of the publication process.  Your book cover design is a key component in effectively marketing your book. The cover graces ever piece of marketing that we do at Graham Publishing Group. When we pitch a book blogger or book reviewer, we always feature the book cover.  Press releases feature the cover as well as excerpts from the book. So do e-mail blasts.  At Graham Publishing Group, we personalize the process of Book Marketing to fit the genre of your book specifically, whether it is a novel, memoir, business book, or book of inspiration.

We establish a presence on niche social networks, social media, and similar communities directly related to your title, genre, and literary communities. We make title and author submissions to specific forums, message, and discussion boards, and we make the best use of social networking avenues, including but not limited to Facebook, Twitter, Goodreads, LinkedIn, and Pinterest.

Book Marketing begins with a positive, interactive relationship with your marketing team, and Graham Publishing Group believes in a partnership that puts you and your book first.

If you’d like more information on Book Marketing, we’d be happy to help you.  Visit us online at www.grahampublishinggroup.com, give us a call at 720-366-6401, or drop us an email.