Category Archives: marketing

How to Get Reviews for Your Book

We all know the positive effect that reviews have on our books, in particular when it comes to sales, and this is true whether you are independently published or mainstream published.  Unfortunately, there’s no magic formula; then again, maybe this … Continue reading

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Don’t Be Afraid to Market Your Book

While the title of this blog is meant to alleviate the fear of marketing your book, the flipside is equally as important: Don’t be afraid to market the writer behind your book. Yes, both are easier said than done, since … Continue reading

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Typography: The Key to an Effective Book Cover

What is the most important element in creating an appealing, eye-catching book cover? As it turns out, it is the one element most often overlooked. No, not the graphics or the color scheme. No, not the landscape or the theme. … Continue reading

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Blogging is an Art

Blogging is not for everyone. But then, no art form is.  Even the best authors have to develop the skill, but when you do, blogging can be an effective way to promote yourself and market your book (or books). Blogging … Continue reading

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Designing the Interior of Your Book and E-Book

Now that you’ve successfully finished your book, one of the things that most people forget about is the importance of the design of the interior of your book; in other words, an attractive formatting of the words that the reader … Continue reading

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Facebook Advertising for Authors Just like You

If you’re a writer, you should strongly consider creating an Advertising Campaign on Facebook. At Graham Publishing Group, it is one of the very first things that we do for our authors. Let’s be honest.  Facebook advertising begins with research.  … Continue reading

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Marketing Your Book: Online Marketing vs. Traditional Media

You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter.  Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going … Continue reading

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Choosing the Right Domain For Your Author Website

Choosing a domain name for your Author Website is crucial.  The key question we always ask is whether it is best to create a domain based on the title of the book or based upon the author’s name.  The answer, … Continue reading

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Building an Author Website the Right Way

If you are an author and have a book you want to promote, there are several pitfalls in creating an effective, marketable website that you absolutely want to avoid. The first is not always as apparent as it might seem.  … Continue reading

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Designing a Special Book Cover

First, I think it is important to understand that a well-designed book cover needs to do more than just catch a potential book-buyer’s eye. A special book cover also conveys a sense of what to expect when the reader opens … Continue reading

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