Category Archives: marketing

Five Habits of Effective Digital Marketing

Don’t you hate that phrase: effective digital marketing. Don’t you hate when you hear about how successful some guy or girl is in getting their product noticed; in the case of this blog, the book that you have written or … Continue reading

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The Future of Book Design

It’s not a stretch to say that great book design begins with a perfectly designed book cover.  Here is a collection of thoughts about the direction of future book covers. Why Not a Collage?  Even as kids, we were encouraged … Continue reading

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Gaining Exposure for Your Book

Here is the challenge that every self-published author faces; actually it is the challenge that authors who are working with mainstream publishers also experience.  How do you gain maximum exposure for your book?  You have to get it out there … Continue reading

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How to Get Reviews for Your Book

We all know the positive effect that reviews have on our books, in particular when it comes to sales, and this is true whether you are independently published or mainstream published.  Unfortunately, there’s no magic formula; then again, maybe this … Continue reading

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Don’t Be Afraid to Market Your Book

While the title of this blog is meant to alleviate the fear of marketing your book, the flipside is equally as important: Don’t be afraid to market the writer behind your book. Yes, both are easier said than done, since … Continue reading

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Typography: The Key to an Effective Book Cover

What is the most important element in creating an appealing, eye-catching book cover? As it turns out, it is the one element most often overlooked. No, not the graphics or the color scheme. No, not the landscape or the theme. … Continue reading

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Blogging is an Art

Blogging is not for everyone. But then, no art form is.  Even the best authors have to develop the skill, but when you do, blogging can be an effective way to promote yourself and market your book (or books). Blogging … Continue reading

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Designing the Interior of Your Book and E-Book

Now that you’ve successfully finished your book, one of the things that most people forget about is the importance of the design of the interior of your book; in other words, an attractive formatting of the words that the reader … Continue reading

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Facebook Advertising for Authors Just like You

If you’re a writer, you should strongly consider creating an Advertising Campaign on Facebook. At Graham Publishing Group, it is one of the very first things that we do for our authors. Let’s be honest.  Facebook advertising begins with research.  … Continue reading

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Marketing Your Book: Online Marketing vs. Traditional Media

You’ve written a book. A novel, biography, business book, self-help book. The genre doesn’t matter.  Whatever type of book you’ve written, it has to be well marketed. You have two choices: Traditional vs. Online Marketing. Which way are you going … Continue reading

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