While the title of this blog is meant to alleviate the fear of marketing your book, the flipside is equally as important: Don’t be afraid to market the writer behind your book.
Yes, both are easier said than done, since most authors – whether they are self-published or mainstream published – suffer this “marketing” roadblock.
Writing is a solitary business. Marketing is not. You have to get out from behind the shelter of your computer and make yourself known. It’s not that authors are introverted, though some are; it’s the fact that we’re comfortable getting the words on paper, but not so much getting the word out about what we’ve written. Time to get over that. Time to take ownership of the fact that writing is both business and art, and you need to embrace both.
Even if you’ve had the good fortune of scoring a contract with a big publishing house, you have to market. One of the first questions your publisher will ask you is, “How are you going to help us sell your book?”
If you self-publish – or if you work with a book designer company like Graham Publishing Group – you have to ask yourself a similar same question: “How am I going to sell the book I’ve worked so hard to write?”
These are the facts of life in today’s publishing world. Marketing is not just about your book; it’s about you the author. People want to know who you are, what you think, why you write, what possessed you to write this book you’re so proud of, and rightfully so.
Readers want a relationship with the authors they read. For you, the author, it needs to be part of the selling process. Give your readers more than just a book and a well-designed book cover. Give them a flesh and blood person who they can relate to in some way.
At Graham Publishing Group, we can help you create a website that talks as much about you as your book, that provides interesting tidbits of information, and gives your visitor fun facts.
Don’t just sell you book; sell yourself. Don’t just go on Twitter and announce your new book; give followers pieces of your world. Use social media as a means to do more than just say, “Please buy my book.” Use social media to talk about writing, to explore the arts, to share conversation. Then selling your book becomes a byproduct of your involvement with your readers.