Selling books on Amazon can and should be a positive. If you’ve written a novel, biography, business book, or self-help book, you want to maximize your relationship with Amazon. Let’s talk about how.
Amazon is in the business of selling books. They want to effectively guide potential readers in their book search. They want to make effective recommendations to their visitors. You are also in the business of selling books, so make sure Amazon has all the relevant information they need to lead the reader to your book; things like keywords, sales figures, book genres, reader reviews, downloads, even browsing activity.
How can you help Amazon do this?
You will need to author a book description that gets both your reader and the Amazon search vehicle excited. Make it exciting, crisp, and enticing. Include things like awards you’ve received or accolades the book has garnered. You can suggest books that compare favorably to your book, i.e., picture a cross between Jaws and Gone with the Wind. Or, imagine Hemingway and Agatha Christie melding their talents. Don’t give away too much, but don’t skimp on the details. You don’t want the reader saying, “Huh?” but rather, “Wow!”
Next up, picking your categories and selecting your keywords is key. Your readers and the Amazon search vehicle take these features very seriously. You need to as well. The categories that represent your book are essentially the genres your book fits into. Be imaginative. If you book is a novel, what kind of novel? A historical novel can also be a book of suspense or mystery or both. A self-help book can also be a book of inspiration and a health book. You get the picture. Don’t short sell the breadth of your audience.
When thinking about keywords, put yourself in your readers shoes. You know the drill: picture a search box and type in a search request. The phrasing you use as a reader should mirror the keywords and keyword phrases you typed into the search box. Now think about the book’s subject matter and create keywords and keyword phrases that can be used in your title, your book description, and the URL for your book. Is it a mystery? Let the reader know. Is it a memoir? Give Amazon enough to know things like time and place, settings and locations, character types and their roles, plot themes and story premise, and tone and style.
Lastly, dig high and low for reviews. Ask your friends and family. Ask your readers. Ask reviewers. Then ask again. If you can get reviews before the book comes out, so much the better. Then they’re ready to go when the book comes out and giving it a boost right from the opening bell.
Having your book on Amazon is not enough. At Graham Publishing Group, our goal is to help our clients maximize the Amazon puzzle and gain as much exposure for their book as possible.