Category Archives: marketing

Book Design in a Nutshell

Book design often suffers from the mistaken notion that it is all about the perfect book cover. As all-important as the cover is, book design is much for than that. Look at the way you would a completed book, be … Continue reading

Posted in marketing, publishing | Tagged , , , | Comments Off on Book Design in a Nutshell

Reading, Writing, and the Book Jacket Design Process

Mood is everything when it comes to designing a fabulous book jacket. A great book cover designer understands that his or her job is to translate what it feels like to read your book.  Get the mood, understand the feeling, … Continue reading

Posted in marketing, publishing | Tagged , , | Comments Off on Reading, Writing, and the Book Jacket Design Process

Book Design Trends and Indie Publishing

How much attention should you be paying to the current trends of the day when you set out to write the book of your dreams, be it a novel, a memoir, a business book, or a book of health and … Continue reading

Posted in marketing, publishing | Tagged , , , | Comments Off on Book Design Trends and Indie Publishing

Marketing Your Book Using Your Email List

Make no mistake, your email list is an asset. A remarkable asset.  Using it to its full advantage is essential. Let’s talk about how. Create and design a Landing Page on your website that works. Okay, so what is a … Continue reading

Posted in marketing | Tagged , , , | Comments Off on Marketing Your Book Using Your Email List

Book Design and the World of SEO

SEO. Search Engine Optimization.  Spooky words. Especially if you’re a writer who has just completed his or her novel, biography, business book, or book of inspiration. All you want to do is get your book to your book designer, get … Continue reading

Posted in marketing, publishing | Tagged , , , | Comments Off on Book Design and the World of SEO

Ghostwriting a Successful Self-Help Book and Successfully Marketing It

Writing a self-help book or collaborating with a ghostwriting partner on a how-to book is a great way to scratch all kinds of creative itches. Perhaps you’re really good at a particular craft, sport, profession, or art and would like … Continue reading

Posted in marketing, publishing | Tagged , , , | Comments Off on Ghostwriting a Successful Self-Help Book and Successfully Marketing It

A Book, Well Designed, is a Work of Art

Picture a book. Hold a book in your hands. Feel the texture.  Examine the cover. Look at the publication page, the dedication, the acknowledgments.  Even before you’ve opened to the first page, you’ve come face-to-face with a work of art. … Continue reading

Posted in marketing, publishing | Tagged , , , | Comments Off on A Book, Well Designed, is a Work of Art

Five Habits of Effective Digital Marketing

Don’t you hate that phrase: effective digital marketing. Don’t you hate when you hear about how successful some guy or girl is in getting their product noticed; in the case of this blog, the book that you have written or … Continue reading

Posted in marketing | Tagged , , , | Comments Off on Five Habits of Effective Digital Marketing

The Future of Book Design

It’s not a stretch to say that great book design begins with a perfectly designed book cover.  Here is a collection of thoughts about the direction of future book covers. Why Not a Collage?  Even as kids, we were encouraged … Continue reading

Posted in marketing | Tagged , , , | Comments Off on The Future of Book Design

Gaining Exposure for Your Book

Here is the challenge that every self-published author faces; actually it is the challenge that authors who are working with mainstream publishers also experience.  How do you gain maximum exposure for your book?  You have to get it out there … Continue reading

Posted in marketing | Tagged , , | Comments Off on Gaining Exposure for Your Book