Category Archives: marketing

What Makes for a Beautiful Book Cover?

The simple answer: one that sells your book. Okay then, what are the things we can do to create a book cover that helps promote and sell your book?  Let’s find out. Point One: The View from 30,000 Feet. Your … Continue reading

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Book Design – Facts and Fictions

Fact: The best book designers and book cover designers make themselves completely familiar with your book’s content, storyline, premise, and message.  If they don’t, find someone who will to commit their time to this critical phase. Fact: Both your book … Continue reading

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Finding the Right Book Designer for Your Indie Publication

If you have invested the many hundreds of hours that go into writing a book, be it a novel, biography, business book, or self-help book, then you owe it to yourself to find exactly the right book designer to provide … Continue reading

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Great Book Design Begins with Great Communication

I know what you’re thinking when I say, “Great book design begins with great communication.” You’re thinking, “This is obvious.”  It should be, but it often is not. An author works extremely hard to produce that special book.  Whether it’s … Continue reading

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Book Design in a Nutshell

Book design often suffers from the mistaken notion that it is all about the perfect book cover. As all-important as the cover is, book design is much for than that. Look at the way you would a completed book, be … Continue reading

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Reading, Writing, and the Book Jacket Design Process

Mood is everything when it comes to designing a fabulous book jacket. A great book cover designer understands that his or her job is to translate what it feels like to read your book.  Get the mood, understand the feeling, … Continue reading

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Book Design Trends and Indie Publishing

How much attention should you be paying to the current trends of the day when you set out to write the book of your dreams, be it a novel, a memoir, a business book, or a book of health and … Continue reading

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Marketing Your Book Using Your Email List

Make no mistake, your email list is an asset. A remarkable asset.  Using it to its full advantage is essential. Let’s talk about how. Create and design a Landing Page on your website that works. Okay, so what is a … Continue reading

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Book Design and the World of SEO

SEO. Search Engine Optimization.  Spooky words. Especially if you’re a writer who has just completed his or her novel, biography, business book, or book of inspiration. All you want to do is get your book to your book designer, get … Continue reading

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Ghostwriting a Successful Self-Help Book and Successfully Marketing It

Writing a self-help book or collaborating with a ghostwriting partner on a how-to book is a great way to scratch all kinds of creative itches. Perhaps you’re really good at a particular craft, sport, profession, or art and would like … Continue reading

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