Category Archives: publishing

Write, Market, Sell – It’s all about the Book

The creation of a book is a process, a wonderful, arduous process.  Don’t let anyone try to convince you otherwise.  A book – novel, memoir, business book, self-help book, even a comic book – takes time and discipline.  How much … Continue reading

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The Art of Book Cover Design

Never forget the art of it all. You have written your book.  Whether it is a work of fiction, a business book, biography, or self-help book, it is special to you.  The book cover you design, or have a professional … Continue reading

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Plan A: Market the Heck Out of Your Book

You’ve heard the saying: There is no Plan B.  That’s how you should feel about the marketing of your book. Plan A: Market the heck out of it.  If there is a Plan B, it should be: Market the heck … Continue reading

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What Makes for a Beautiful Book Cover?

The simple answer: one that sells your book. Okay then, what are the things we can do to create a book cover that helps promote and sell your book?  Let’s find out. Point One: The View from 30,000 Feet. Your … Continue reading

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The Print Book vs. Ebook Debate

Here is the truth. There really is no debate. If you are an author and plan to publish your book independently, then you should know the pros and cons of creating a print book and/or an ebook. But know this: … Continue reading

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Publish, But Publish Smart

Begin with an assumption.  You’ve written a book.  A novel, biography, business book, self-help book.  It’s done.  Now it’s time to publish; time to publish smart.  Here’s some simple, but vital pieces to the publishing puzzle. Your book is done, … Continue reading

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Book Design – Facts and Fictions

Fact: The best book designers and book cover designers make themselves completely familiar with your book’s content, storyline, premise, and message.  If they don’t, find someone who will to commit their time to this critical phase. Fact: Both your book … Continue reading

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Does Your Book Need Content Editing or Copy Editing?

There is often a mistaken perspective in the world of publishing – and self-publishing in particular – that content editing and copyediting are the same, or at least cut from the same cloth. They aren’t. The similarities are important; but … Continue reading

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Great Book Design Begins with Great Communication

I know what you’re thinking when I say, “Great book design begins with great communication.” You’re thinking, “This is obvious.”  It should be, but it often is not. An author works extremely hard to produce that special book.  Whether it’s … Continue reading

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Don’t Wait: Get Your Story Written and Published

Having a great story inside you is only the first step. Bringing the story to life is hard work, but it is as worthwhile a goal as there is. Seeing that story in print is special. Handing your printed book … Continue reading

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