The creation of a book is a process, a wonderful, arduous process. Don’t let anyone try to convince you otherwise. A book – novel, memoir, business book, self-help book, even a comic book – takes time and discipline. How much time? Lots of writers spend two or more years writing their book. It’s a journey, but one worth taking.
So, now that you’ve taken the journey, it’s time to get down to the business of it all. What does that mean? It means the marketing and selling of your book. You don’t want to be one of those writers who gets the book done and think they’ve reached the finish line. The finish line is still far out in front of you.
Book marketing is one of the most important pieces of being a successful author. How do you get exposure? How do let your audience – assuming you’ve pinpointed your audience – know that you’ve got a finished product to sell. And yes, your book is a product. Now you have to get it on the market and let people know it exists. Just like any product.
First step. Creating a buzz for your book both pre-publication and post-publication. You have to develop a marketing plan and look for appropriate promotional support. Sound too much like the business world? Well, welcome to publishing world.
Second step: Personalize the process to fit your book specifically. Do the obvious things. Create an email marketing campaign designed to the dissemination of your title, your synopsis, and your author information. Establish a presence on niche social networks and similar communities directly related to your title, genre, and literary communities. Make title and author submissions to specific forums, message, and discussion boards. Do your research. Dig these places out and hit them with both barrels.
Make book submissions to online blog sites specific to the genre of your title. If these very important sites read and review your work, they will them disseminate it to their followers. Very powerful.
Of course, we all know about the social networking avenues, including but not limited to Facebook, Twitter, Goodreads, LinkedIn, and Pinterest, but learning how to best use them is the challenge we all face.
With any book, no matter the genre, the most important part of the publishing process is letting readers know your work is available. There is an audience for every book; it is just a matter of finding it.
If you’d like to know more about marketing your book or seeing it effectively published, we’d be happy to help you at Graham Publishing Group. Visit us online at www.grahampublishinggroup.com, give us a call at 720-366-6401 or drop us an email.